Case Studies

Cherette Group recently opened Harmony Lake Apartment Homes, a Class A apartment community that offers 217 luxury apartment homes on 30 acres. The project is located on Harvey Street in Fruitport Township, immediately north of the Ottawa County border. It is between Grand Haven, Spring Lake, and Norton Shores and just 35 minutes from Grand Rapids.

Cherette Group conducted market studies and gap analysis that showed a distinct need for Class A rental housing in this location.  This area has had very little suburban apartment construction in the past 15 years, despite population growth.

Cherette Group acquired approximately 115 acres of land operating as the Fruitport Golf Course and Banquet Center for its development potential. Since acquisition, Cherette Group has worked with Fruitport Township and other municipalities and agencies to secure zoning under a Planned Unit Development that allows for integration of several types of housing as well as retail development, professional and medical offices, and other mixed uses.

Harmony Lake Apartment Homes is the first development to break ground at this site. The apartments surround a new lake nearly 5 acres in size. Cherette Group retained CopperRock Construction, Ghafari Architects, and Westshore Engineering to support the design and construction of the project.  Financing is provided by Mercantile Bank.

Harmony Lake Apartment Homes offer premium features that are rare in the immediate market. Homes include quartz countertops, 9-foot ceilings, and designer plumbing and lighting fixtures. Buildings offer semi-attached garages with access to homes via enclosed, climate-controlled hallways. Homes are pet-friendly.

Community amenities include a modern clubhouse with a great room, fitness center, resort-style pool, hot tub and sundeck, fire pits, private dog park and dog spa, and walking trails. The Clubhouse also houses the leasing office and a 24/7 package center. Harmony Lake is the first apartment community in the area to offer private pickleball courts.

Harmony Lake Apartment Homes is managed by Cherette Property Management, also part of Cherette Group. Additional information is available at www.harmonylake.com.