Case Studies

Cherette Group acquired approximately 115 acres of land operating as the Fruitport Golf Course and Banquet Center for its development potential. Since acquisition, Cherette Group has worked with Fruitport Township and other municipalities and agencies to secure zoning under a Planned Unit Development. Approved uses within the PUD include apartments and condominiums, senior housing and continuing care retirement communities, medical and professional offices, and retail and restaurant uses.

The subject site offers 2,500 feet of frontage on Harvey Street, the area’s prime retail and medical corridor near a regional mall and major highways. The Subject Property is ideally located in an area of active development. It is less than two minutes from the Lakes Mall and its surrounding restaurants and retail centers, three minutes from a Meijer supercenter, and directly across from the Mercy Health Lakes Campus.

The Subject Property is in the Grand Rapids – Wyoming – Muskegon Combined Statistical Area (CSA), the 2nd largest CSA in the state after Metro Detroit. Michigan’s West Coast region repeatedly tops national rankings for quality of life, arts, and economic success. There are more than 28,000 jobs within five minutes of the Subject Property, and more than 90,000 jobs within thirty minutes.

The site is accessed by US-31, West Michigan’s primary north-south corridor. It is just three minutes from I-96, the connector to the Grand Rapids, Lansing, and Detroit metros, and only five minutes from Lake Michigan.

In December 2021, Cherette Group broke ground on Harmony Lake Apartment Homes, a 217-unit Class A community that will anchor the remaining development opportunities.

Select parcels are offered for sale or build-to-suit.  Please contact Cherette Group at 616-842-6300 for additional information.